Buying direct from ELC.co.uk Toy Store website saves you money. With the ELC.co.uk bulk-buying power ELC.co.uk cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC.co.uk customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC.co.uk and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC.co.uk Online.

All ELC.co.uk toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC.co.uk toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC.co.uk in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC.co.uk website you'll discover a number of awards ELC.co.uk toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC.co.uk's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC.co.uk difference for yourself, at ELC.co.uk website - you won't be disappointed.

ELC.co.uk develop toys with care to bring out the very best creativity and inspiration in children. When ELC.co.uk design toys ELC work closely with experts, child psychologists and children themselves. Together ELC.co.uk make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC.co.uk Direct offers you the convenience and choice of home shopping, from the ELC.co.uk website. To ensure your safe-shopping experience at ELC.co.uk, you can also rest assured that ELC.co.uk use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC.co.uk will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Push Rattle & Roll, at The Early Learning Centre
Ideal toy for stimulating your baby's auditory and visual senses.

Flower Sit N Bounce Ball, at Early Learning Centre
Bounce for hours on these fun,inflatable hoppers.

LeapPad LittleTouch System Blue, at ELC.co.uk
From your first reading experience together to the independent toddler years, LittleTouch LeapPad learning system is designed to build early learning skills, with stories that come to life with the simple touch of a finger.<br><br>Includes a LittleTouch LeapPad starter book and activity cards with over 100 early learning activities that introduce ABCs, letter sounds, numbers, colours, shapes, reading readiness and more. <br><br>The LittleTouch LeapPad library of books allows learning and discovery to continue. Each book lets you choose from 3 learning experiences, each designed to keep your child engaged and stimulate development.

The Large Family, at ELC.co.uk
5 picture books and cds

Soft Stuff Fairy Wonderland, at Early Learning Center
Mould pretty fairies and add hair, hands, feet and wings. Includes three colours of Soft Stuff, snail roller and tools, plus toadstool storage jar.

Rush Hour Traffic Jam Game, at The Early Learning Center
A great one-player game. Perfect for long journeys in slow moving traffic.<br><br>By sliding the vehicle shaped blocks cunningly around the grid you learn to negotiate a series of increasingly mind-bending traffic jams. If only the M25 was as much fun!<br><br>Encouraging sequential thinking and spatial awareness young drivers have to negotiate 40 challenges of increasing fiendishness, with 4 levels of play from beginner to expert. The objective is to escape the grid by just moving blocks forward or backwards until your route is clear. <br><br>Comes with a neat travel bag - so no chance of losing pieces in the car. <br><br>

Charlie & Lola 48pc Puzzle, at ELC.co.uk
Charlie & Lola 48 piece Puzzle

Wooden Bricks, at Early Learning Centre
Young builders will love these 100 natural and coloured wooden bricks. Comes with handy storage bag.

Light & Sound Octopus Rattle, at Early Learning Centre
With textured teethable legs, rattles, lights and sounds.

Bedroom Bookcase - Pink, at The Early Learning Center
Sturdy wooden bookcasewith three good-sized shelves for books, toys or whatever you like. With two fabric storage drawers that fit neatly underneathand a hanging hook on each side. H104 x W70 x D31cm. Easy self assembly.

Lr44 Battery 1 Pack, at Early Learning Centre
LR44 Battery 1 pack

Coloured Gluestick, at ELC.co.uk
Gluestick made special for chidren.

VTech Sit To Stand Dancing Tower, at The Early Learning Centre
This toy grows with your child. Keep it close to the floor for sitting play and then raise it when child is ready for some stand-up fun. Child can step on the dancing pads and bounce to the music, also has light up buttons and different sounds.

Pink Phone & Answer Machine, at Early Learning Centre
NEW COLOURS! Every princess needs one to juggle her hectic social diary!

Solar System Mobile, at The Early Learning Centre
Feed your child’s dreams of space exploration with this solar system mobile. <br><br>Your child can build the planets (no sticky glue required), paint them with the luminous paint provided, and then hang them up in the right order around the glowing sun. <br><br>The mobile’s glow-in-the-dark paint just needs a minute of ‘charging’ in light to give a reassuring glow. Now your child will know their Venus from Saturn, and challenge you to a game of name that planet.<br><br>

Mamas & Papas Polaris Sportsman 400, at Early Learning Center
Sporty fun battery operated quad bike comes complete with:<br><br><ul><li>High Quality re-chargeable battery ride-on with 6volts power. </li><li>Single Speed Forward only</li><li>Accelerator and Brake on same pedal for added safety</li><li>Includes back racking</li><li>Max Speed up to 2.5mph</li><li>Suitable to carry up to 20kg approx</li></ul>

Talking Animal Puzzle, at ELC.co.uk
3 sided flip puzzle featuring farm, pets and jungle animals. Turn each cube to hear each different animal sound. Makes learning both fun and rewarding.

Wooden Double Maze, at ELC
Move the coloured pegs to theirhome corners or enjoy making patterns. Works either way up.

Princess Umbrella, at Early Learning Center
Keep yourself dry with this pretty Disney Princesses umbrella.

Wooden Pull Cart, at The Early Learning Center
Sturdy and colourful cart with eight chunky shapes wooden blocks. Your child can pull it across the room then stop and build wherever they like.

Nurses Medical Case, at Early Learning Center
Nurses medical case includes stethoscope, syringe, thermometer, reflex hammer, medicine jar, tweezers, scissors, forceps, bandage, plaster, glasses, doctor's badge and a magic writing board and stylus.

Wooden Garage, at Early Learning Center
Great multi-purpose garage with ramps, a wind-up lift and petrol pumps. Vehicles available separately - please see available accessories below.

Leapster Learning Game System - Green, at Early Learning Center
The Leapster Learning System is a touch-sensitive screen handheld system that gives you hours of fun while developing key skills. PLAY educational games, READ electronic story books, CREATE works of art, WATCH interactive videos. Comes with interactive cartridge. Requires 4 x AA batteries (not included).

15" Triceratops, at Early Learning Center
15" Triceratops

Lioness, at ELC.co.uk
Lioness

Extreme Marble Madness, at Early Learning Centre
Have fun making this 50-piece obstacle course and dropping the marbles down. There are 10 brightly coloured marbles to drop down and watch them go. You can race marbles with a friend or by dropping more than one down at a time. This toy appeals to older and younger children, both boys and girls.

Fisher Price My Baby Doll, at The Early Learning Center
The sweetest, most realistic and interactive baby for you to name. She recognises her name, asks for her bottle, talks to you, plays peekaboo, giggles, holds her blanket and uses her own accessories.<br><br>Requires 4 x AA batteries

That's Not My Monster Book, at The Early Learning Center
This delightful book is aimed at very young children with bright pictures and patches of different textures. In this title it covers the subject of monsters.

Dolls House Family, at ELC.co.uk
Granny, grandad, mum, dad and two children to potter around your dolls house

Travelling Songs CD, at Early Learning Centre
Singalong with your favourite travelling songs on this CD packed with 30 tunes. Approx 60 mins running time.

ELC.co.uk UK is the leading toy store in the UK, and now you can enjoy the ELC.co.uk shopping experience online too, at ELC.co.uk Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC.co.uk UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC.co.uk to buy toys and games. See for yourself what ELC.co.uk has to offer, at ELC.co.uk website.