All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

At the Early Learning Centre Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible Early Learning Centre range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at Early Learning Centre, UK:

Early Learning Centre Home Page Fairy WonderlandSoloman Shire Rocking HorseDecorate Your Own Purse &Amp; BagJingle BellsTins Of Baby AnimalsWooden Play Table And ChairsMegabloks Lil' Vehicles FrontloaderDog And Cat Wooden PuzzleCsi Fingerprint Examination KitMelissa And Doug Mighty Builders Race CarSoft Stuff Crazy HairTriceratopsBlossom Farm Snuggle Arch And QuiltFifi Stamper SetSummer Cottage Fire Station RoomFisher Price Amazing Animals ArkPaper FactoryStanding CowNatural Artists Seasons Felt SetV. Smile Dora GameDisco Diva Microphone - PinkWoodland Swing Slide CombinationBlossom Farm Book BuddiesThomas &Amp; Friends Echo TunnelTractor &Amp; TrailerWooden Cut &Amp; Play Sandwich SetKing &Amp; HorseSpotty Tin Tea SetRoom On The Broom BookMini Maracas

Non Spill Paint Pots, at Early Learning Center
Avoid spillages with these 6 brilliant paint pots.

Voice Changing Microphone - Blue, at Early Learning Centre
Comes with voice-changing mode, pitch adjustment and robot sound effects.Requires 3 x AA batteries.

Crawl And Roll Mirror, at Early Learning Centre
Push along this light-up mirror, and crawl after it. Listen to the music, and check out the gorgeous baby inside as the mirror spins around.

Mamas And Papas Stanley Snail Rocker, at ELC
Softly padded seat, covered in luxuriosly soft velour. Press his right antennae for a cheerful melody and left antennae for a fun speaker. Made of a solid wood frame, including handgrips and footrests for added stability. Seat height 26cm.

Singalong Cassette Recorder - Pink, at ELC.co.uk
With chunky buttons and dials for easy use, this machine plays cassettes, has a record function and a microphone for sing-along fun.<br><br>Requires 4 x C Batteries.

Roary the Racing Car Wheel Book, at The Early Learning Center
Interactive fun with this new TV character.

First Nursery Rhymes CD, at Early Learning Center
First Nursery Rhymes CD. Hear the most favourite nursery rhymes.

15" Triceratops, at The Early Learning Centre
15" Triceratops

Password Journal, at ELC.co.uk
Opens only to your voice. Once inside use your voice to control the date, timeand alarm. Use the UV pen and light to keep all your secrets safe and if anintruder tries to access your journal the intruder alarm will sound. Requires 3x AAA Batteries (Not Included).

Snowflake Fairy 3-4 Years, at Early Learning Centre
White (with a hint of pink) dress with wings,

Technokit Synchro-Start Car Racers Kit, at ELC.co.uk
Two futuristic electric cars to build and race. Children will find them easy and rewarding to assemble and fun to play with, maybe picking up a little practical knowledge of electronics along the way. The wooden pieces interlock simply to make a basic model onto which the other components are added. Then the cars can be customised with the stickers provided or their own funky designs. Tinkering with the gear ratios allows a final tune up and they are ready to race.

Glitter Paint, at ELC.co.uk
170ml of glittery paint. Comes in assorted colours, lucky dip red, green, purple, silver and gold

Turbo Racer NEW - Blue, at The Early Learning Centre
Open the boot to hear funky music and see flashing lights. Press the button on the sunroof to hear realistic acceleration sounds and see the headlights light up.

Charlie & Lola Talking Dolls, at Early Learning Centre
Play for hours with these speaking, cuddly, posable brother and sister toys. Charlie says 'I have this little sister Lola, and she is small and very funny' and Lola says 'I am not small, I am big'. Backpack available separately.

Fisher Price Digital Camera - Pink, at ELC
With dual hand-grips and two-eye viewing for easy use. The 3 cm colour LCD screen allows kids to instantly see the pictures they have taken. Features include 8 MB memory for over 60 pictures, USB cord for computer connection, photo editing CD-Rom, built-in flash and wrist strap.

Wild Science Heavenly Incense Kit, at The Early Learning Center
Make unique, colourful and crazy incense sticks. Discover the ancient secrets of blending gums, wood powders and essences. Learn to cast cones that enhance concentration and relaxation and more. There are loads of activities for hours of fun. Make totally unique gifts for your friends and family. Each kit contains enough material for dozens of sticks, cones and more.<br><br>Wild Science is a range of collectable science kits with Attitude! They are designed to have great play value while exploring important scientific concepts and skills.<br><br>

Carrots The Donkey, at Early Learning Center
Soft rocking donkey on stylised white washed bow rocker. With soft suedette saddle and wooden handles and removeable footrests. Put the carrot to his mouth and hear him munch. Crinkle material in his bendy ears.Suitable from 12 months approx. Seat height 44cm.approx

Firefighter Outfit, at ELC.co.uk
Firefighter jacket with silver strips and high-visibility play trousers for daring firecrew.

Lets Dance Party Dvd, at The Early Learning Center
Following on from the Let's Dance series. This Let's Dance DVD features dance medleys of chart topping songs.

Poppy & Hugo House, at Early Learning Centre
First wooden dolls' house, with opening window shutters and door. Opens to reveal interior with chunky wooden Poppy and Hugo, plus bed, chair, table and flower.

Washing Machine, at ELC
Appears to fill with water and 'wash' clothes. H27cm x W24.5cm x D17cm. Requires 3 x C batteries.

Soft Stuff Alien Adventures, at Early Learning Centre
Includes alien extruders, rollers, cutters and Soft Stuff, all in a rocket shaped jar.

My Month Planner, at Early Learning Centre
Plan your month and help your child anticipate what's ahead with the colourful pieces and symbols.

Ready Mix Paint Black, at ELC
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Light & Sound Dog Rattle, at Early Learning Centre
Dog's nose lights up when pressed. With tunes, textures and rattles. Good for teeth.

14ft Washington Trampoline Cover, at ELC
Protective cover to keep your Washington Trampoline mat clean and free of garden debris.

Flower Sit N Bounce Ball, at Early Learning Centre
Bounce for hours on these fun,inflatable hoppers.

Cinderella Aquadraw, at ELC
Use the pen and wand roller to create a pathway of stars for Cinderella to follow, with music. 2 x AA batteries required.

Croco Rocker, at ELC
There's plenty of room on this fun, green, plastic rocker.

Tower of Doom Character Set, at The Early Learning Centre
New set of four Doom warriors. Detailed characters including a clubman, goblinwith wings, orc and sinister wraith

Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!