For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Thomas & Friends - Thomas The Tank Engine, at The Early Learning Centre
Thomas is a cheeky chappy who's always getting into scrapes but also likes to be a 'Really Useful Engine'.

What Is The Time? Pink Clock, at The Early Learning Center
Working wooden clock with 'to' and 'past' marked on the face. Requires 1 x AAbattery (not included).

Soft Stuff Bakery Set, at ELC.co.uk
For making and decorating pretend cookies, cakes and pastries. Includes four colours of Soft Stuff, rolling pin, candle and bell mould, cake decoration mould, cup cake mould, icing-style extruder and more. Plus fabric gingerbread man bag for easy storage.

Science X - Force and Motion Experiments Kit, at Early Learning Centre
A collection of 25 brilliant yet simple experiments designed to tap into the fascinating world of forces and motion. Can you cut a potato with a piece of paper? Can a ball hover in mid-air? Can you build a catapult from a spoon? Levers, pulleys, rollers and friction all explained with the aid of a few household props and the contents of this kit. Clear instructions and explanations from the guidebook ensure your child will enjoy discovering the hidden properties of the world around them.

In The Night Garden Ninky Nonk, at ELC.co.uk
With five colourful train cars to connect together for endless roll-along fun! All 5 cars of Ninky Nonk split into 3 seperate pieces. Cammed wheels for easy movement; Pieces connect together to enhance train play.

Brush Set, at ELC
Five brushes in different shapes and sizes.

White Bunkbeds, at The Early Learning Center
Can be separated to make two beds. Great for brothers or sister dolls, and fun doll sleepovers.

Cut & Play Ice Cream, at The Early Learning Centre
Make delicious desserts with this set, which includes 3 cones, 2 tubs, 9 scoops of ice cream, a spoon and a scoop.

Tiger Feet, at The Early Learning Centre
Jump, hop and bounce in these jumbo tiger feet. Good for balance and coordination.

Thomas & Friends - Mr Jollys Chocolate Factory, at ELC.co.uk
Let your child enjoy yummy adventures at Mr. Jolly's Chocolate Factory! From the Thomas and Friends Wooden Railway System, this fun factory is where chocolate is stirred, pressed, and packed. Then, the chocolate crates are loaded into waiting cargo cars. It's a delicious and rewarding day on the job, because the residents of Sodor can't wait for their weekly delivery from Mr. Jolly's factory.

Whizz Down Mountain, at The Early Learning Center
Push the traffic lights to race a car down the mountain road, and set off lights and sounds. Press the big red button to send the chunky boulders down behind for a thrilling car chase, again and again.

National Geographic Puzzleball - World Map, at Early Learning Centre
This amazing 3D jigsaw puzzle gives all-round enjoyment. Simply fit together the curved pieces to form a globe, and watch the Earth evolve. <br><br>The plastic pieces are strong, durable and individually numbered. In conjunction with the illustrated information booklet it can be used as a fun study aid. <br><br>The world map shows vegetation zones and pictures the animals native to each country. So it’ll give your child a lot more to puzzle over than which piece goes where.<br><br>Diameter 15cm

Walkie Talkie, at ELC
Chat between rooms with real walkie talkies.Requires 2 x 9V batteries

Fairy Make Up Tin, at The Early Learning Center
Instant fairy shimmer kit with nailvarnish, lip gloss, eye shimmer, eye shadow and applicator

Ready Mix Paint Pink, at ELC.co.uk
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Spell & Learn, at ELC
Bright picture cards to help children with their spelling by matching words to the pictures.

30cm Baby Girl - White Doll, at The Early Learning Center
A 30cm soft-bodied baby doll. Sit her up and he will open his eyes, lay her down and she will go to sleep.

Baby Scribbler - Pink, at ELC
Even the littlest hands can easily use these chunky stamps, pen and roller (thatclip in for easy storage) to create pictures of knights and princesses. Then youcan clear the screen with the automatic return eraser.

Fairy Wonderland, at The Early Learning Center
Magical fairy wonderland with four different areas for fairies to flutter around. The enchanted pond contains lily pads, toadstools and a rainbow arch leading onto the fairy house, with trees and swings for fairies to play on. The fairy garden and magical woodland contain beautiful butterflies and flowers.<br><br>Figures availableseparately.

My First Doll - Pink, at ELC
Extra soft sugar and spice First Doll. Different textured fabrics stimulate baby's senses.

Ocean Rescue Turtle Adventure, at The Early Learning Center
Dive the ranger to help the giant turtle with all his kit, but watch out for the big moving flippers.

Christmas Confetti, at ELC.co.uk
Bag of Christmas shaped confetti to decorate cards or your table.

TP Explorer Climbing Frame, at The Early Learning Center
Turn your garden into an Adventure Playground and get your little monkeys climbing. The brilliant TP EXPLORER climbing frame grows from toddler height to full height at no extra cost - just by adding leg extensions. The climbing frame is the base unit of the TP Explorer - add extensions to get even more play value. <br><br>Climbing frame at toddler height is 140cm high x 175cm wide. At full height, the frame is 200cm high and 210cm wide.

Cool Cardz Maker, at Early Learning Centre
Cool Cardz is the perfect gift for children who like to mix creativity with individuality. <br><br>They can be as artistic as they wish using the stamps, stickers and glitter pen to create their cards. Maybe it’s the cat’s birthday, or perhaps for your best friend at school? Whatever the occasion, your child can let their imagination run wild when they use this printing studio.<br><br>Once they’ve finished these mini works of art they can then laminate them and send them on so everyone can enjoy the fun.

Make Your Own Coloured Cards, at Early Learning Center
A pack of 10 coloured cards and 10 coloured envelopes. Made from forest friendly paper.

CSI Forensic Facial Reconstruction Kit, at Early Learning Centre
There are four potential victims. Only one face fits. Can your little forensics experts help the Crime Scene Investigation team to uncover the truth? Working from a found skull and using realistic reconstructive tools and techniques, it’s up to them to build the head and facial features from scratch. Then try to match the results to one of four missing persons profiles to find out who the victim really was.

Jitterbugs, at ELC.co.uk
Children have to use the magnetic spiders to catch the creepy-crawlies. Requires 1 x C battery.

TP Straight Slide Extension, at Early Learning Centre
Slide extension for the TP straight slide. Straight slide available separately, catalogue no. 104645.

Gruffalo'S Child Book, at The Early Learning Centre
One dark night the Gruffalo's child disobeys her father's warnings and ventures out into the snow. After all, the Big Bad Mouse doesn't really exist . . . does he? A brilliant sequel to the classic picture book.

Acorn Rocking Horse, at The Early Learning Centre
Beautiful rocking horse with round wooden nose, on a traditional bow rocker.<br><br>Soft padded saddle and adjustable stirrups for childs comfort and safety.<br><br>Wooden hand grips for security.<br><br>Features a designer Mamas & Papas metal plaque.Seat height 48cm

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.