The Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Centre website.

The Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Why we like The Early Learning Centre, UK:

• The Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Centre prices are always excellent, and The Early Learning Centre customer services are always happy to help!
• The Early Learning Centre has years of experience in its field - the The Early Learning Centre online shopping experience is testament to that.
• The The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Centre, it's a no-brainer!

Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

Holographic Christmas Stickers, at Early Learning Center
Christmas shapes on colourful holographic stickers.

Rosie's World - Slippers And Bars Dance Studio, at Early Learning Centre
Poppy loves dancing and runsSlippers and Bars dance studio. Dress up lovely Poppy in her pink ballet gear then help her practice at the bar or in the mirror.

Pirate Pip Float Tube, at Early Learning Centre
Inflatable fun in thewater with Pirate Pip and Maisy Mermaid

XPV Turbochargers, at The Early Learning Center
Charge the Turbo Charger in a very short space of time, so ideal for children that cannot wait for the next round of flying!<br><br>Simply insert the batteries, connect the plane to the turbo charger, wait 10 seconds and then see the plane fly!<br><br>Ideal size to take away on holiday.<br><br>24cm x 29cm x 7cm (h x w x d)

In the Night Garden - Mini Plush, at Early Learning Centre
Your favourite In the Night Garden beanie friends, assortment Includes Igglepiggle, Upsy Daisy and Makka Pakka. Lucky dip surprise - you will receive one of these 3 items per order.

Step By Step Animals, at Early Learning Centre
Lift each flap to learn all about the names, sounds and textures of different animals with this fun electronic toy.

Motorbike, at ELC
Features racer-like styling with wide wheels for easy balance & easy grip handles help your toddler steer.

Friction Movement Train, at Early Learning Centre
Push the brightly coloured train across your floor and let him go to watch him chugg away!

Highchair Steering Wheel, at The Early Learning Centre
With gears to change, rear-view mirror to look in, horn to hoot, flashing lights, engine sounds and 2 tunes.

Build Your Own Fire Engine Kit, at ELC.co.uk
Build your own easy to assemble fire engine, with a battery-operated screwdriverthat fits underneath the vehicle to make it move.

TP Amsterdam Trampoline - 10ft, at Early Learning Centre
The 10 feet diameter Amsterdam trampoline offers excellent value and hours of enjoyment. Its circular design naturally directs the jumper into the centre of the mat. With a sturdy frame of galvanised steel, top quality pads that retain their cushioning ability, and a soft weatherproof mat with secure toggle fastenings.

TP Kingswood Double Swing Arm, at ELC
The Kingswood double swing arm allows you to attach additional rides to the Kingswood play system, giving children extra opportunities for play. The double swing arm can be connected to the Kingswood Low Tower base unit at either low or full height. Please note the pirate boat is the only ride that can be used if the swing arm is attached at low height. If attached at full height, any 2 of the pirate boat, swing or skyride can be used. These rides are available separately.

Baby Active Activity Arch, at Early Learning Center
Pop-up Arch to encourage baby to crawl through. Padded floor incorporates different textures, crinkly sounds and squeakers. Mesh panels allow good visibility and ventilation.

Wooden Trampoline, at ELC.co.uk
An easy to assemble wooden trampoline using unique individual elastic cords, guaranteed to provide years of bouncing fun. Suitable for children up to 10 years.

Fisher Price Stride to Ride Lion, at ELC.co.uk
Converts from walker to ride-on. Includes lion ear handles for baby to hold on to, and soft lion hair. Rewards baby with music and Lion sounds.

Art Centre - Red, at ELC
This sturdy Art Centre lets kids use all their artistic talent. With a chalkboard on one side and whiteboard on the other, children can paint, chalk and draw to their heart's content. Includes a tray to hold paints and tools, and clips to hold paper. The boards are big enough to comfortably hold A3 sized paper. Folds flat for easy storage. Materials sold separately.

Wooden Hexagonal Sandpit, at ELC.co.uk
High quality, durable wooden sandpit comes complete with cover to protect against pets and weather. The wood is carefully selected high-grade Scandinavian Redwood. It is treated to ensure a long life, and it's child safe.

Voice Recorder Phone, at The Early Learning Centre
This phone has a light-up happy face and a record and playback function to stimulate your baby's senses.

Lift Off Rocket, at Early Learning Centre
Funky retro rocket withthree doors to open. The cargo hold opens so the space buggy can zoom down a ramp and explore alien terrain. The living compartment opens to reveal a bed and kitchen for tired and hungry crew, and the top is where the two astronauts fly their missions. Plus space dog and alien in crater. With carry handle and lift-off sounds. Batteries not included.

Mega Bloks 80 Piece Block Bag, at The Early Learning Centre
Perfect for young builders for developing construction learning skills. This bag includes 80 Maxi Blocks in a variety of colours and sizes perfect for small hands. Includes 10 activity cards and convenient reusable storage bag.

Dream Town Inflatable Chair, at Early Learning Center
Inflatable soft and comfy armchair with fabric cover.<br><br><b>Home delivery only</b>

Wooden Play Pal Arch, at The Early Learning Centre
With squeaker, bell and rattle and mirror.

Fairy Children, at ELC.co.uk
Three young fairies and a pair of elves for adventures in Fairy Wonderland.

Honey Bee Tree, at Early Learning Center
A great game for 2-4 players, the aim is to pull out the leaves before the bees fall down. Fun for all ages and a great gift for birthday parties.

Doll House Dining Room, at ELC
Includes, dining room table and 4 chairs, a sideboard, place mats, plates andmugs, mixing bowl with spoon and spatula.

Pretty Polly's Pirate Ship, at Early Learning Centre
Explore far away lands and search for treasure on board this magnificent Pirate Ship. You can swing the telescope from side to side to keep a look out, the cabin windows open out as does the deck below. You can also connect the rowing boat magnetically to the ship to keep safe from the other pirates!!

Summer Cottage Playhouse, at Early Learning Centre
Gorgeous wooden cottage on stilts with flower pots and curtains for a perfect home sweet home. Made from pressure treated Scandinavian Redwood combined with galvanised steel, the timber is covered by a five year warranty against wood rot, and a one year guarantee on all other parts. Home assembly required.

Dolls House Studying Room, at The Early Learning Centre
Set includes a computer desk with computer, monitor, keyboard and printer, abook shelf with 3 books, a chair with cushions, telephone, clock and a wastepaper basket.

I'm Not Scary Book, at The Early Learning Center
This brand-new touch-and-feel title from the author of DEAR ZOO is sure to delight brave young readers. A scritchy-scratchy grasshopper, a shiny beetle and even a slimy snail aren't scary - touch them and find out. However, the creature on the last page, which comes with a big pop-up surprise, may just be scary.

Aquadraw Deluxe, at Early Learning Center
This unique drawing toy comes with a water-based pen, so no mess means Mums will love it too. Simply fill the pens with water and let little hands create their own masterpieces As the magical canvas dries, the pictures disappear to allow for new masterpieces to be created. Easy to fold and lightweight, for clean fun on the move. Includes animal and shape stencils.

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!